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Racist Murdoch Media- Asians in masks
-posted August 2022

Racist Murdoch

Over the COVID pandemic period Murdoch’s news.com.au published a series of Asians in masks images while reporting domestic stories in Australia. Asian-Australians make up 6% of the population, however 53% of Murdoch’s daily media feature Asians in masks. This figure is in fact a conservative estimate as many of the image links of the archived internet pages were broken.

 

Upon recognition of a new SARS-like virus identified in Asia in November 2019 it was acceptable that images of Asians in masks be used in news items to highlight the seriousness of the subject and demonstrate safety protocols. However, Murdoch’s media persistently used images of Asians in masks throughout 2020 on an almost daily basis. Alternative imagery was available post January 2020 as the virus was let loose in Australia and elsewhere. This was (and still is) clearly a deliberate racist strategy to create divisiveness in the community. Persistent imagery of Asians in masks provided a scapegoat for the frustrated community, and by April 2020 racist attacks on Asians were becoming a common occurrence in Australia and abroad.

Murdoch news media racism graph- Australian local news images featuring Asians in masks

https://web.archive.org/web/20200101000000*/news.com.au

Research from the University of California shows that a single picture has the power to sway people – changing how they behave…even a picture that’s barely seen (flashed on a screen for only 10 milliseconds) seems able to alter behaviour (www.universityofcalifornia.edu). The imagery selected by Murdoch’s media has at least x3 implied messages:

  1. COVID brought in by airlines via Asian stewardesses and travellers

  2. COVID in Australia spread by Asians

  3. Dual message of China on warpath, COVID was their weapon?

 

Although Murdoch married Wendi Deng in 1999-2013, he may be using racism as a blunt instrument to push a conservative agenda. Ex-Prime Minister of Australia Kevin Rudd has called Rupert Murdoch an “arrogant cancer on our democracy” and invited Australians to sign his petition for a royal commission into media diversity. Ex-Prime Minister Malcolm Turnball also signed this petition.

 

If you are Asian and you see a news camera/photographer you may want to hide your face, otherwise they will use you face to encourage racism and incite violence in your community.

Murdoch's NEWS implied messages implicating Asians
Image by Jigar Panchal

"Shrinkflation" is a topic the general media have been reporting recently to highlight inflationary pressures upon householders. It is the practise of reducing the size of a product while (often) maintaining its sticker price. However, the general media have only been reporting part of the story- the graphic below indicates that each selected product increased in size to a maximum weight in the late 1980s-early 2000s, and subsequently shrunk in size to what we see in the present day.

"Shrinkflation"
-posted January 2023

Shrinkflation
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From its maximum weight/size the Cadbury Milk Chocolate bar has shrunk 28%, Weet-Bix cereal by 20%, chocolate Freddo Frogs by 40%, Mars Bar by 28%, and Pringles chips by 37%. 

Although corporate executive remunerations have remained generous, they have failed to keep costs down in an ever expanding consumer market. There have been 2 main losers on this list in Australia; Freddo Frogs- now less than a mouthful, and Pringles- cannot get hand into the shrinking tube and it has also changed taste to something less than satisfying.

Image by Saif71.com

Bathroom hygiene products- you are probably using way too much of a product, or just do not need it at all.

The global market for these brands is about $164 billion, which is a very big incentive to continue their manipulative advertising on the unsuspecting consumer in order to increase profits and expand their global reach.

Shampoo (Hair)- marketing tends to show excessive shampoo in the hand and excessive foam in the hair. An 'everyday' product was released in the 1970s which influenced people to think they need to use it everyday;

Marketing- Using Psychology to Manipulate your Buying Habits
-posted May 2023

Marketing Psychology
Origin of shampoo hair Products. Marketing manipulates buying habits and overuse has adverse effects

Toothpaste (Teeth)- marketing tends to show excessive paste on the brush.

Origin of toothpaste Products. Marketing manipulates buying habits and overuse has adverse effects

Mouthwash (Mouth)- marketing tends to show use without measuring amount & abundant liquid surrounding product- subconsciously influencing people to use more.

Origin of mouthwash Products. Marketing manipulates buying habits and overuse has adverse effects

Shaving (Hair)- from 1998 marketing focussed on “the more blades the better” approach, a North Korean company won that race in 2015 with x15 blades.

Origin of shaving Products. Marketing manipulates buying habits

Aftershave (face)- always a fit looking guy happy to splash on some aftershave.

Origin of aftershave Products. Marketing manipulates buying habits and you do not need it
Image by Brooke Lark

Dishwasher- Do you really need it if you are not saving water or money?
-posted May 2023

Dishwasher

The global dishwashing detergent market size is $20 billion and growing: 60% hand and 40% machine detergents. Key players operating in the dishwashing detergent market include Procter & Gamble (Cascade), Unilever, Henkel AG & Co. KGaA (Pril), Reckitt Benckiser Group PLC (Finish), Colgate-Palmolive Company, Kao Corporation, The Clorox Company, Bombril, Dropps, and Blueland. Finish dominates the machine dishwasher detergent market.

Dishwasher benefits are either exaggerated or wrong

The comparative Dishwasher vs Hand Washing table clearly shows Hand Washing being the cheaper option.

Hand Washing costs $27 per year, whereas dishwasher use costs $210 to $671 per year plus $46-199 if using dishwasher cleaners. Dishwashers are priced between $400 to $5000, have a 10 year life and may require periodic servicing.

 

Over a 50 year period the cost of handwashing is $1,350, whereas a dishwasher would cost $14,000 to $37,000 for a $400 machine, or $37,000 to $60,000 for a $5000 machine.

Costs dishwasher versus hand washing

At the local supermarket the Finish brand offer x18 different choices of dishwashing tablets, ranging from $0.24 to $1.87 per tablet. The wide range on offer appears to be a psychological marketing ploy to confuse the shopper- with too many equivalent choices the likely result is that they won't choose the cheapest option but a mid-range option. The possibility of confusing the consumer and creating dissatisfaction with "OverChoice" is offset by the benefits of more shelf space and consequently more advertising exposure.

The manufacturers don't care about the environmental benefits, only the means of using perceived environmental benefits to sell their products.

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